The Ice Dreammm Shop in Lutz, Florida, is not your average ice cream parlor. For owner Joe
Schembri, it is a dream inspired by family memories. “As a kid, my family and I would go out
for ice cream several times a week. It was our family time, and I wanted to recreate that for
others,” Joe explains.

The shop, found off State Road 54, opened in 2017, and is known for its creative flavors.
Alongside classics like Vanilla Bean and Cookies & Dream, customers can try unique options
like Chocolate Bacon Toffee or even Turkey ice cream during the holidays. “We needed to stand
out, so I started experimenting with flavors you don’t find everywhere,” Joe says, He also offers
dairy free and alcohol infused options for a wide range of customers.

Joe did not always run the shop full time. For 18 months, he balanced his corporate job with managing the shop before making the jump. “Leaving a steady paycheck was stressful, but I wanted to be sure we had regular customers before committing fully,” he recalls.
Now, with a growing customer base and even a food truck for events, Joe focuses on keeping the utility consistent. “I want the ice cream you have today to taste the same next year,” he says. Hiring a dedicated team and creating clear processes help him support the shop’s charm as it
grows.

For Joe, Ice Dreammm Shop is about more than just ice cream, it is about brining people
together and creating special moments, just like the ones he enjoyed with his family.